Huge Hoka weekend sale — here are the best deals I've found (2024)

FAQs

Is Hoka owned by Nike? ›

The brand's original, highest-cushion models are now accompanied in the Hoka lineup by lighter-weight shoes that retain much of the brand's cushion, lightweight training and racing shoes, and track spikes. Hoka was purchased on April 1, 2013 by Deckers Brands, the parent company for UGG, Teva and other footwear brands.

Benefits of Hoka Shoes

Every pair has a curved "meta-rocker" in its sole, designed to propel you forward comfortably. This unique, first-of-its-kind design makes it feel like you're walking (or running) on literal air, one of many reasons why both avid and novice fitness enthusiasts have gravitated toward the shoe.

With the Hoka Clifton, depending on how well you take care of them and what terrain you're using them on during your runs, you can expect around 300-500 miles (we've seen some clocking 400 miles easily before any reported serious physical damage). But remember, these shoes are not designed to last forever.

Who are Hoka's biggest competitors? Brooks, Altra, and Saucony are the major podiatrist-approved shoe companies in competition with HOKA.

Bondi: Cushioning. "Both shoes are considerably cushioned neutral shoes," Dr. Mendeszoon told Men's Health. "The Bondi has more stacking through the midfoot and a higher stack, which can explain why its about $20-$25 more expensive than the Clifton." They both use Hoka's patented CMEVA foam.

The cons of Hoka shoes are their high cost and limited style options, posing barriers for some consumers. Furthermore, durability concerns and a narrow forefoot limit long-term usage and comfort for wider feet. Takeaways: Hoka shoes offer unparalleled cushioning and stability, ideal for various activities.

According to Mendeszoon, Hokas are an excellent choice for everyday walking shoes in terms of comfort and foot health. However, the long-term durability can vary depending on specific models and the way you use them.

Deckers Brands bought HOKA in 2012 for ~$1.1M.

Hoka works to disrupt Nike

One such rival is Hoka, the Deckers-owned (DECK) footwear company that produces mostly running and walking sneakers.

Fit. Nike running shoes are often reported to run small. HOKA shoes run true to size from my testing.

Who owns Nike? ›

4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. 5 This allows the Knight family to exercise effective control of Nike even though it is a publicly traded business.